Mercedes-Benz Cyprus (North)

  • New cars
    Direct selection
    • A-Class

      A-Class Coupé, Saloon

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      The A-Class

      Between temptation and reason.

    • B-Class

      B-Class

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      The B-Class Sports Tourer

      Designed to fit your life

    • C-Class

      C-Class

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      The C-Class Saloon

      Experience a car like no other

    • CL-Class

      CL-Class

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      The CL-Class Coupé

      A masterpiece from Mercedes Benz

    • CLC-Class

      CLC-Class

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      The CLC-Class Sports Coupé

      Dynamism at its most alluring

    • CLK-Class

      CLK-Class

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      CLK-Class Cabriolet

      Dynamism at its most alluring

    • CLS-Class

      CLS-Class

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      The CLS-Class Coupé

      The technology of seduction

    • E-Class

      E-Class.

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      The E-Class Saloon

      See Mercedes-Benz in a new light.

    • G-Class

      The G-Class

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      The G-Class Cabriolet

      A modern classic

    • GL-Class

      GL-Class

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      The GL-Class Off-Roader

      Off-road driving with on-road feel.

    • M-Class

      M-Class

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      M-Class Off-roader

      Refined power.

    • R-Class

      R-Class

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      The R-Class SUV Tourer

      The new form of space travel

    • S-Class

      S-Class

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      The S-Class Saloon

      Looking ahead, driving ahead

    • SL-Class

      SL-Class

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      The SL-Class Roadster

      The legendary sports car

    • SLK-Class

      SLK-Class

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      The SLK-Class Roadster

      All you need for an enjoyable drive

    • SLR

      SLR

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      The SLR Coupé

      The rebirth of a legend

The three-pointed star

On every surface
In June 1926, the two oldest motor manufacturers DMG and Benz & Cie. merged to form Daimler-Benz AG. A new brand logo was born, which incorporated the key elements of previous emblems: the three-pointed star.
The period after the First World War was heavily affected by inflation and poor sales figures – especially for luxury goods such as passenger cars – and weighed heavily on the German car industry. Only strong brands produced by financially established companies were able to survive, but were often forced into mergers or cooperations. Competitors for many years, DMG and Benz & Cie. entered into a joint venture as early as 1924 in order to remain competitive through standardised design and manufacturing, purchasing, sales and advertising.

During this period the two companies frequently engaged in joint advertising using separate trademarks. Two years later, in June 1926, the two oldest motor manufacturers merged to form Daimler-Benz AG.

A new brand logo encompassing the key elements of previous elements was created: the world-famous three-pointed star of the Daimler-Motoren-Gesellschaft was surrounded with the "Mercedes" word mark and the equally acclaimed "Benz" brand name with a laurel wreath encircling both words.

To this day, this trademark, which has scarcely been modified over the decades, continues to grace Mercedes-Benz vehicles. The three-pointed star has become a universal symbol for quality and safety and the Mercedes-Benz name is associated with tradition and innovation, with the future of the motor car throughout the world.
The idea
The emblem